In today’s AI-powered landscape, revenue planning isn’t just a forecasting exercise, it’s a survival strategy. The era of one-size-fits-all go-to-market (GTM) plans, drafted in isolation and driven by intuition, is behind us. What used to be a static annual ritual is now a dynamic, cross-functional challenge — one that demands speed, clarity, and adaptability.
Learn why traditional playbooks are falling short. How to plan smarter, execute faster, and grow predictably; all while adaptin to the realities of an AI-driven world.
In an AI-powered era where traditional go-to-market (GTM) plans are failing to keep pace, this playbook offers a practical blueprint for revenue leaders, CROs, and GTM operators looking to transform planning into a strategic growth engine. Packed with insights from MarketStar’s SVP of Business Development, Anthony E. Byrne, this is a hands-on guide to thriving in unpredictable, AI-accelerated markets.
‘Getting Product To Market’ is Anthony’s first full-length book, telling the story of building a company from zero to an 8-figure revenue leading European technology sales company, all during the tail end of a global recession. The book reveals how the company secured major tech clients, scaled rapidly, and eventually sold to a US multinational. It offers essential strategies and insights for entrepreneurs looking to bring their products to market in the B2B space.
Working with global tech giants like Microsoft, Meta, X/Twitter, and Google, Anthony shares lessons learned from collaborating with some of the most talented executives in San Francisco. These insights shed light on winning clients, navigating the complexities of scaling, and raising capital. The book also delves into the key transition from being a small business to a global player, a critical shift many entrepreneurs face.
With humor and humility, Anthony shares personal stories of mistakes, near-disasters, and valuable lessons. He stresses the importance of building a team that complements your skills and addresses your weaknesses. From identifying market gaps to attracting the right customers and securing funding to scale, this book provides a practical roadmap for entrepreneurs in the competitive B2B world.
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Anthony E. Byrne published a new set of ebooks outlining the work Product2Market provides to clients. Within the book he gives the reader the blueprints to a number of established marketing routes which will guide you to the best path to market. The book also discusses and evaluates the merits, challenges and opportunities to using each approach.
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Where to find your potential customers is something every marketer or business person asks themselves regularly. In the digital world of today, so much outreach to potential clients happens in the online world. In this ebook, Anthony outlines how a modern approach to telephone marketing is extremely effective and vital in adapting to the modern business world.
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