‘Getting Product To Market’ is Anthony E. Byrne’s first full length title which about his story of setting up a successful marketing agency. The book also delves deep into some of the best strategies and tactics that can be used to win customers such as the largest tech companies in the world. It was written with entrepreneurs in mind whether you are rebooting or starting and building a new business from scratch, within the B2B market. Some of the topics covered in the book are: Understanding the market gap for your product, Building a team that can win, Finding the right customers and Financing Scale.