This past week, I had the pleasure of welcoming my colleague Dhruvam Misra to our Dublin office from MarketStar India. His visit was a great reminder of what makes MarketStar unique—our global reach, diverse talent, and commitment to growth.
As part of the visit, we hosted a town hall, bringing together teams to discuss the evolving nature of sales, the role of AI, and the trajectory of MarketStar in 2025. A few key themes stood out from the Q&A
One of the more interesting discussions was around the differences in sales rep profiles across our global offices. The Dublin team stands out in two key ways:
Each MarketStar location—whether in the Philippines, India, Bulgaria, or the U.S.—has its own unique strengths. This diversity in experience and background is what makes our sales model so adaptable and powerful.
AI was naturally a hot topic. Many questions centered on its impact on sales roles and whether it would change the nature of our work. My perspective? AI isn’t a threat to sales—it’s an accelerator.
We’re at the beginning of a new chapter, one where AI will enable us to be more effective, streamline workflows, and ultimately create more value for the clients we serve. At MarketStar, we’re not just adapting to AI; we’re pioneering its adoption in ways that will make our teams sharper, faster, and more impactful.
One of the strongest takeaways from our discussion was that while AI will optimize processes, the core of sales—relationship-building, persuasion, strategic thinking—remains a fundamentally human skill. If anything, our profession is one of the most protected from the displacement risk of AI.
Great salespeople understand nuance, build trust, and solve complex problems that AI simply cannot replicate. AI will assist, but it won’t replace the human connections that drive real business outcomes.
Beyond AI and sales strategy, we also reflected on MarketStar’s momentum going into 2025. With several major wins already secured, the company is in a strong position for another year of growth—not just for the business, but for the people who make it happen.
As we look ahead, I’m excited to see how we continue to evolve, leverage new technologies, and build on the strength of our global teams. A big thanks to Dhruvam for making the trip and to everyone who contributed to a fantastic discussion.
Dhurvam Misra – Yamini Harikrishan – Anthyony E. Byrne
I’d love to hear your thoughts—how do you see AI shaping sales roles in the years ahead? Please do feel free to get in touch with me – here!